LOS ANGELES: Liberman Broadcasting said today it secured an affiliate agreement with KBBV-TV, in Bakersfield, Calif. The station, owned by Jaco Communications, will transmit the Spanish-language network on 19.1. Burbank-based Liberman said the deal “expands Estrella TV’s reach to 74 percent of U.S. Hispanic TV households.
Bakersfield is the 29th largest U.S. market for Latino households with approximately 90,500. Estrella also is on Liberman owned-and-operated stations in Los Angeles and San Diego; and has affiliate arrangements in San Francisco, Sacramento, Fresno and Santa Barbara.
Liberman recently secured affiliate agreements with KSBT-LP in Santa Barbara, and acquired W4OBY, a translator for Trinity Broadcasting’s WWTO-TV in Chicago. It also bought KWHD-TV in Denver from LeSea Broadcasting in February. Nielsen started measuring the network in March.
More on Estrella TV:
March 8, 2010: “Nielsen Rates Estrella TV”
Nielsen starts measuring Liberman Broadcasting’s Estrella TV network today.
February 22, 2010: “Estrella TV Goes to Chicago”
Liberman Broadcasting today announced the acquisition of what will become its ninth owned-and-operated TV station.
February 3, 2010: “KWHD Switching from Christian to Hispanic”
The format-switch comes as a result of KWHD’s sale to Liberman Broadcasting, which will change it to an affiliate of its Estrella TV network, possibly in the second quarter of this year.
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