Fuel retailers are increasingly deploying digital signage to customize promotions of forecourt and in-store products to their captive audiences at the fuel dispenser. Now, Dresser Wayne and EK3 have partnered to develop an integrated, interactive VGA screen built into a fuel dispenser.
The new technology, iX Media Enterprise, allows retailers to show customized, full-motion video promotions and specials to consumers while they fill up their gas tanks.
The technology runs on Dresser Wayne’s iX Technology Platform and offers several innovative features, including the ability to let consumers print coupons at the dispenser. Additional features include:
- Custom day parting technology to allow fuel retailers to offer specific discounts or product promotions depending on the time of day — for instance, coffee in the morning and fountain drinks after noon.
- Dispenser-specific content distribution to provide greater flexibility in reaching specific target audiences — such as diesel pump customers.
- A video image library that allows retailers to create promotions.
The iX Media Enterprise platform can be coordinated with C-Store Media narrowcasts on in-store screens. Both solutions use Microsoft’s Windows CE operating system, allowing management via POS system with a CAT 5 Ethernet cable connection.