Digital Alert Systems, Masterplay Announce Tech Partnership

DAS
(Image credit: DAS)

LYNDONVILLE, NY—Digital Alert Systems, a provider of emergency communications solutions for media providers, and Masterplay, provider of the Masterplay On-Air playout system, today announced a new technology partnership.

The Masterplay On-Air server now integrates with the Digital Alert Systems DASDEC emergency messaging platforms that use the Digital Alert Systems EAS-Net communication protocol, allowing users to now use EAS-Net for advanced IP-based alerting in broadcast and low-power TV environments. The two companies said they will share support for their combined customers.

Through this integration, Masterplay has extended its Emergency Alert System (EAS) support beyond the traditional serial and audio cables. This technological advancement provides a pure-IP link to the Masterplay servers so customers can link remote sites over a simple network interface. The setup is ideal for centralcasting operations, where the equipment isn't required to be collocated, according to Masterplay.

"Using EAS-Net and aligning with the leading EAS vendor in the TV market showcases the strength of our collective commitment to smaller companies and smaller operators," said Rick Mella, sales engineer at Masterplay.

"We use EAS-Net to link our DASDEC EAS devices in the field with our Masterplay On-Air playout servers in one single centralcast location," said Matthew Davidge, CEO of Roseland Broadcasting. "With broadcast stations in Texas, Florida, and the Midwest, we use a hub-and-spoke model, and EAS-Net helps us better accomplish the alerting mission with less equipment. It saves us time and money and reduces the amount of wiring and support required to maintain FCC compliance."

Masterplay On-Air playout system for 4K/HD/SD playback and scheduling is scalable, making it suitable for operations of any size, but the technology integration with Digital Alert Systems is especially beneficial for smaller, low-power TV operators looking for a low-cost EAS solution, DAS said.

"The Masterplay system is a robust and powerful playout tool that provides high-quality performance for a much lower cost than many other solutions," said Bill Robertson, vice president of business development, Digital Alert Systems. "The greater the selection Masterplay customers have for complying with emergency messaging mandates, the easier it is to find exactly what they need at a price they can justify. By making our technologies work together, we're giving customers another option for delivering emergency alerts that is affordable and easy to implement."

Tom Butts

Tom has covered the broadcast technology market for the past 25 years, including three years handling member communications for the National Association of Broadcasters followed by a year as editor of Video Technology News and DTV Business executive newsletters for Phillips Publishing. In 1999 he launched digitalbroadcasting.com for internet B2B portal Verticalnet. He is also a charter member of the CTA's Academy of Digital TV Pioneers. Since 2001, he has been editor-in-chief of TV Tech (www.tvtech.com), the leading source of news and information on broadcast and related media technology and is a frequent contributor and moderator to the brand’s Tech Leadership events.