Cox Taps MetaTV for Interactive Services

Cox Communications, the nation's fifth largest cable company, has selected MetaTV to design, develop, deploy and manage Cox-branded iTV services for its subscribers in selected markets. The contract will allow Cox to deploy iTV services through its current generation of headend and set-top technology, as well as enab
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Cox Communications, the nation's fifth largest cable company, has selected MetaTV to design, develop, deploy and manage Cox-branded iTV services for its subscribers in selected markets.

The contract will allow Cox to deploy iTV services through its current generation of headend and set-top technology, as well as enabling Cox to add new features and offerings in the future. The new services will be available only on Cox's digital cable systems.

MetaTV interactive content will consist of news, sports, entertainment, weather and kids' content, as well as TV-centric games, customized local and regional content, self-help and customer service content.