Comcast tests SeaChange’s ad insertion technology

SeaChange International’s AdPulse On Demand solution for ad insertion is being tested using Comcast Media Center’s (CMC) video-on-demand (VOD) content distribution platform, which reaches more than 35 million VOD-enabled households across the United States.

Sunflower Broadband, a Lawrence, KS-based cable operator, and HealthiNation, a health video company that produces original education and lifestyle programs, have agreed to participate in the initial field trials. The trials follow several months of lab testing at the CMC. If the field-testing is successful, the solution will be used by CMC’s cable programming to provide programming to its MSO customers.

The Comcast Media Center is working with SeaChange to provide a rigorously tested and standards-driven solution that will allow cable programming networks and system operators “to reap the benefits of the on-demand advertising greenfield.”