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Comcast Deploys DTV Rapid Response Team

PHILADELPHIA: Comcast stepped up efforts to capitalize on the DTV transition with a new promotion. The cable operator is offering to do same-day installations for folks “who still need a digital TV solution,” the company said.

Through June 12, people who call Comcast by noon during the week can get cable TV by the end of the day, the company said in a release issued yesterday. Afternoon calls will be scheduled for the next day, or on Monday if the call comes in on Friday afternoon.

“We know that there are some consumers who have not yet found the right solution to continue watching their favorite broadcast TV channels after June 12,” said Steve Hackley, senior vice president of Comcast’s Greater Boston Region. “We want them to know that Comcast is one of their options.”

Comcast is the nation’s largest cable operator with more than 24 million subscribers, but growth has declined over the last few months. The company has responded by offering basic cable for $10 a month for a year, or free basic for a year for those who also sign up for VoIP or broadband service. The discounted service offer was launched last fall. -- Deborah D. McAdams