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Canada's 'Super Channel' Chooses BroadView

Canada's newest pay television network, Super Channel, launched Nov. 2 using BroadView Software's integrated programming and traffic suite.

Starting with four standard definition and two high definition channels, Super Channel will rely on BroadView to help achieve the new network's ambitious programming strategy.

Super Channel will include six new channels—two HD and four SD.

"BroadView's tools play a key role in achieving Super Channel's goal of offering an innovative programming mix, which requires sophisticated capabilities to manage complicated content arrangements and the resulting payment, rights and scheduling challenges," said Malcolm Knox, Super Channel president and chief operating officer.

"We are especially pleased to be working with Super Channel to help enable them to achieve their goal of becoming a premiere venue for Canadian content," said Michael Atkin, BroadView founding partner and president. "Unlike existing facilities that must reengineer, Super Channel is creating a model for the industry that will set new benchmarks for what is possible with the emerging IT-based broadcast infrastructure."

BroadView's organizing, packaging and tracking tools enable Super Channel to connect with its audience across multiple platforms including video-on-demand (VOD).

Another challenge is the need to coordinate both SD and HD channels. Using BroadView's Network Module, SD programming is mirrored to the primary HD channel, automatically scheduling the HD version. This dynamic linkage between SD and HD channels keeps programming in sync with the right version and media for each channel.

As the system comes on-line, Super Channel will benefit from the easy-to-use navigation interface that controls BroadView's integrated VOD, programming and traffic tools, making their go-live as streamlined as possible.