Blue Order Puts FlipFactory In MAM Solutions

(December 16, 2003) Nevada City, CA--Telestream has announced that Blue Order, a global provider of Media Asset Management (MAM) solutions, has purchased and designed Telestream's FlipFactory workflow automation software into its suite of broadcast MAM solutions. Specifically, Blue Order has selected Telestream FlipFactory technology to automate the process of generating low-resolution proxy formats from high-resolution content stored on broadcast video servers.

Following successful customer deployment, Blue Order is partnering with Telestream to offer automated proxy creation for other broadcast customers. Acting as a universal translator, FlipFactory will provide connectivity between Blue Order's Media Archive and legacy equipment at broadcast facilities.

"We're excited to embark on this new relationship with Blue Order," said David Heppe, vice president of marketing and business development for Telestream. "Our products are a natural fit. Combining our transcoding and exchange solutions with Blue Order's leading broadcast MAM solutions enables our broadcast customers to achieve more efficient digital workflows."