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Avid Signs $6.7M Digital Deal with CBC/Radio-Canada

Avid Technology won a $6.7 million broadcast deal with Canadian Broadcast Corp. (CBC)/Radio-Canada, which plans to install Avid end-to-end digital newsroom environments at three of its 23 television stations, as it undergoes a modernization of its newsrooms.

The initial implementation of the systems will occur over the next several months at CBC/Radio-Canada's facilities in Ottawa, Edmonton and Quebec City, with a mix that includes: three Avid Unity for News systems with Unity MediaManager, Unity TransferManager and Nearchive; 27 NewsCutter Adrenaline systems; 150 licenses of Avid's iNews newsroom computer automation systems; and 61 AirSpeed systems, Avid's video ingest and broadcast playback server, which enables interfacing with third-party equipment to facilitate media storage, management and sharing.

Following this implementation, CBC/Radio-Canada plans to convert its largest facility, the Toronto Broadcast Center, from tape-based to digital.