AT&T and its MediaFLO USA subsidiary is launching the AT&T Mobile TV with FLO service in 58 markets beginning this week. The new service broadcasts programming live and in color onto mobile phones.
The telco is also introducing two new exclusive handsets: the Vu from LG Electronics and the Access from Samsung. Vu is available for $299.99 with a two-year service agreement and after a $100 mail-in rebate. The Access is available for $199.99 with a two-year service agreement and after a $100 mail-in rebate.
The service will offer CBS Mobile, ESPN Mobile TV, FOX Mobile, NBC 2Go, NBC News 2Go, MTV Networks’ COMEDY CENTRAL, MTV and Nickelodeon, as well as PIX and CNN Mobile Live, which are both AT&T exclusive channels on MediaFLO USA’s FLO TV service.
PIX, from Sony Pictures Television, offers a variety of contemporary films, including comedies, cult classics, action films and family favorites from the studio’s vast library. CNN Mobile Live provides access to 24 hours of breaking news with live streaming anchored coverage from CNN.com Live.
AT&T said its research revealed that news and movies were the two most popular program categories consumers wanted to watch on their mobile phones.
For the next 60 days, the service will feature CNCRT, a concert channel delivered by Control Room. Every day, for 24 hours, the CNCRT channel will air one of approximately 30 recently recorded concerts from major recording artists.
AT&T Mobile TV launched in 58 markets including Atlanta, Chicago, Dallas, Detroit, Las Vegas, Los Angeles, New York, Philadelphia, San Diego, Seattle and Washington, D.C.
Monthly access packages for AT&T Mobile TV begin at $15 a month for the basic package, which includes unlimited access to Mobile TV, as well as access to the exclusive CNCRT channel for a limited time. AT&T also offers a Mobile TV Plus package for $30 a month, which includes unlimited mobile TV, unlimited mobile Web browsing on MEdia Net, and unlimited CV mobile video.
Customers can also subscribe to a limited basic package for $13 a month, which gives them access to four channels: CBS Mobile, FOX Mobile, NBC 2Go and NBC News 2Go. A Web site for the service launches on May 4. It’s at www.att.com/mobiletv.
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