ASC launches new technology initiative
The American Society of Cinematographers (ASC) has formed a group of experts to recommend standards and practices for emerging technologies that affect the art and craft of motion picture imaging and television production.
Curtis Clark, ASC, who chairs a new ASC Technology Committee that includes some 50 cinematographers and technologists from all sectors of the industry, is leading the initiative.
“We will cut through the marketing hype about emerging technologies and make informed recommendations that serve both the art of filmmaking and the public interest,” said Clark. “ASC has created an open forum where some of the best minds in the industry are meeting and exchanging ideas about the convergence of film, digital and hybrid motion imaging technologies. These dialogues will provide the basis for our recommendations for standards and practices.”
Clark said three sub-committees are now focusing on the evolution of film and digital cameras, digital intermediate and digital cinema technologies. “The photography of motion picture images by a cinematographer on either digital or film media is a creative process that can’t be superseded by the increasing sophistication of new motion imaging technology,” Clark said. “It requires talent, intuition and skill. We will recommend imaging tools and camera features that provide filmmakers with more creative flexibility and latitude at affordable costs.”
For more information visit www.theasc.com.
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