A New Wrinkle in 'Avatar'

Korean theater piles on the sensory effects for “4D” experience
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SEOUL: A theater chain in Korea is selling out screens for 4D versions of James Cameron’s “Avatar,” according to Variety. The CJ-CGV chain is using moving seats and various water, wind, olfactory and lighting effects to enhance the “Avatar” experience. Ticket prices for the so-called 4D version are about twice the usual fee. Variety said the chain has added three such equipped movie theaters because of the success of “Avatar” in 4D.

See Variety’s Avatar goes 4D in Korea.”
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