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WhiteBlox to broadcast NAB coverage online

Broadcast industry professionals who cannot attend NAB2006 still can experience event highlights virtually via a broadband connection. WhiteBlox is the exclusive online broadcaster for the Las Vegas event on April 22-26. WhiteBlox provides building blocks for private-label broadband networks and will use its proprietary technology to broadcast all NAB keynote sessions live on the Internet.

WhiteBlox's broadband solution has been enabling viewers to access both live broadcasts and on-demand video programming through one interactive media player for more than three years. WhiteBlox provides an end-to-end solution, from video streaming to digital rights management to ad tracking, and is fully customizable to meet specific needs. The integrated ToolBlox comprises technology components and management tools, including an encoder, PlayBlox, AdBlox, ControlBlox and distributor. This ToolBlox enables customers to start with any video, audio, text, graphics and other assets, and end up with a fully interactive broadband network.

With more than 1400 exhibitors, and more than 110,000 attendees from 130 countries around the world, NAB2006 is the world's largest electronic media show.

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