Sprint chooses Apple’s Quicktime for video streaming

Sprint announced the certification of Apple’s Xserve G5 server and QuickTime software to deliver multimedia content over its streaming video and audio service, called PCS Vision Multimedia Services. Content from sources such as CNN, NBC Universal, FOX Sports, The Weather Channel, E! Entertainment, mFlix, Twentieth Century Fox, AccuWeather and 1KTV is available to certain Sprint-supported handsets.

Content providers can use Apple’s QuickTime technology to encode audio and video for Sprint’s media service.

RealNetworks and Microsoft have similar media player products. After making progress on the desktop, they, along with Apple, are looking to make their players available on cell phones.

Apple has also signed a deal with Japan’s NTT DoCoMo to support QuickTime. The company announced a deal with Motorola in late July to let customers of the iTunes music store transfer songs onto the next generation of MP3-enabled phones from the handset maker.

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