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BillBoard Video to build giant LED video wall for automall

Roseville Automall has turned to BillBoard Video to replace its existing LED sign with a giant custom-designed 25mm eVidia LED display.

The new double-sided display – 20ft x 29ft – will be visible to both eastbound and westbound traffic traveling through Roseville, on Interstate 80, just northeast of Sacramento, CA. The new display is more than double the size of the previous one.

BillBoard Video’s eVidia displays, which feature handpicked Nichia diodes and a palette of more than four trillion colors, are electronically remote-controlled. Roseville Automall’s 25mm display is slated to be unveiled in June.

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