Bank deploys digital signage pilot, plans rollout to 60 more retail locations

POS Marketing has installed a Scala InfoChannel network in Hypo Alpe-Adria Bank in Croatia. Deployed in four pilot locations in Zagreb, Split, Rijeka and Osijek, each location uses 42in Fujitsu plasma screens with content centrally managed from Zagreb.

The initial success of the network has led Hypo Alpe-Adria Bank to authorize an increase in the scope of the network with 60 more locations covering many of the bank’s office locations as well as Hypo Alpe-Adria Leasing and other sister companies.

Dynamic content displayed on the bank’s digital signage network focuses on bank services, new product information and branded advertising from the bank’s sister companies.

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