AccuStream report shows 875 million sports video streams in first half of ‘04

A newly published report indicates that year to date, sports have accounted for 15.6 percent of all video streamed over the Internet.
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Sports viewing accounted for 15.6 percent of all video streamed over the Internet during the first half of 2004, according to a new report from AccuStream iMedia Research.

In total, fans watched almost 875 million streams of sports coverage for the period. The streamed sports videos included download and embedded and/or pre-cached video applications, such as ESPN Motion.

The audience data is presented in the “Streaming Video Viewing Share 1999-2004 YTD: A Content Category Breakout” report. The report lists audience by site, network and portal. Share data is presented by month content category.

Viewing of streamed sports action ranked third on the list behind music videos, which accounted for 33.6 percent of all streams, and news and information content published by broadcasters like CNN.com, ABCNews.com, CBSNews.com and MSNBC.com, which garnered 18.2 percent of all streams.

Viewing share encompasses live and on-demand content, and is based on an analysis of cumulative views by users on a monthly and annual basis.

Other content categories listed in the share data report include movies (shorts, long-form and trailers), general entertainment and Internet TV.

For more information, visit www.accustreamresearch.com/products/streamingvideoanalysis2004.html.

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