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Beyond Automation: How AI Orchestration Is Redefining Media Workflows

By Narayanan Rajan published

OPINIONS While many media organizations are still experimenting, the path from assistive AI to truly agentic systems is beginning to take shape

OPINIONS
cloud workflows

Unleashing the Benefits of Hybrid Live Production with Orchestration

By Olivier Suard published

OPINION Orchestration systems for hybrid live production must integrate both on-premises and cloud resources seamlessly

OPINION
5G Broadcast vs. ATSC 3.0

Point/Counterpoint: 5G Broadcast vs. NextGen TV

By Preston Padden, Mark Aitken published

Opinion Industry veterans Preston Padden and Mark Aitken share their views on which standard should drive future of U.S. television

Opinion
Male technician showing digital tablet to female coworker. Engineer working with colleague at workplace. They are in server room.

Reaching for AI in the Cloud

By Karl Paulsen published

Cloudspotters Journal Remodeling in the cloud is allowing platform providers to offer true AI services

Cloudspotters Journal
AI chatbot usage and concepts

Artificial Intelligence Gets Personal

By John Footen published

Media Matrix How the agentic model will shape the future of media

Media Matrix
QoE

A Consistent Quality of Viewing Experience Requires a Proactive Approach

By Adam Massaro published

OPINION Viewers today have high expectations and little patience for playback issues

OPINION
AI

Strategic Transformation: ATSC 3.0 as the Bridge Between Broadcasting and AI-Driven Media

By Ling Ling Sun published

NEXTGEN TV Broadcasters possess assets that digital-native platforms lack

NEXTGEN TV
Former FCC member Nathan Simington at 2025 ATSC meeting

‘Toothpick’ to Titan

By Phil Kurz published

Opinion New FCC would be well-served to help broadcasters make hay in datacasting

Opinion
A shotgun microphone flat on a camera lens.

Microphones: There’s More to It Than Just Point and Play

By Dennis Baxter published

Inside Audio Capturing broadcast sound relies on a sophisticated grasp of mic technology’s nuances

Inside Audio
A spectrometer reading of Brightline L-series Remote-Phosphor LED fixtures at 40,040 hours

When the Glow Starts to Go: When to Change Your LED Lights

By Bruce Aleksander published

Lighting Technology Slow fade-out makes knowing when it’s replacement time a challenge

Lighting Technology
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