Opinion

Latest Opinion

Olympics
Volumetric Video Takes Gold on the Live Events Stage

By Lauri Ilola Published

OPINION Milano Cortina 2026 marked an important step forward for the technology

OPINION
C-band satellite
Are Broadcasters About to be Handed a Much-Needed Investment to Upgrade Their Distribution Infrastructure?

By Graham Sharp Published

OPINION Currently, the upper C-band spectrum remains a critical part of traditional distribution infrastructure

OPINION
Viaccess-Orca
AI Is Becoming the Operating Layer for Media and Entertainment

By Einat Kahana Published

How broadcasters can move from task-level wins to agentic, trust-centric operations

Opinion
High School
The New Calculus of Local Sports: Beyond the Linear Subsidy and Toward the ‘Twofer’ Economy

By Mike Schabel Published

OPINION Fans are now the primary, and often sole, underwriter of their favorite team’s media presence

OPINION
sports
Cloud Workflows Are Redefining Live Sports Production

By Colin Bonzey Published

OPINION Today, practical and technical barriers to adopting cloud workflows for live production and distribution have largely been overcome

OPINION
SANTA CLARA, CALIFORNIA - FEBRUARY 8: Bad Bunny performs in the Apple Music Halftime Show during the NFL Super Bowl 60 football game between the Seattle Seahawks and the New England Patriots, at Levi's Stadium on February 8, 2026 in Santa Clara, California. (Photo by Kevin Sabitus/Getty Images)
A Couple of Overlooked Lessons From the Super Bowl Halftime Show

By Phil Kurz Published

Local broadcasters could benefit by counterprogramming mass-appeal events

Opinion
5G and AI technology, Global communication network concept. Business graph. Global business.
Making AI Make Sense at NAB Show

By John Footen Published

Media Matrix How to move beyond the current ‘trough of disillusionment’

Media Matrix
spectrum
Opinion: Enough Is Enough—Broadcasters Don’t Own the Airwaves

By Michael Petricone Published

OPINION CTA says broadcasters don't deserve any 'special favors' when it comes to ownership

OPINION
Vortex
The Rise of Infrastructure as Code in Live Production: Are You Ready?

By Chris Lennon Published

INSIGHT Software-defined infrastructure lets teams work faster and more consistently

INSIGHT
Sony Bravia TVs
Opinion: Will Sony Exit the TV Business Following TCL Deal?

By Pete Putman Published

OPINION It's hard for some Japanese companies to admit when they've lost

OPINION
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