Opinion
Latest Opinion

NAB Show Pt. II: Focus Shifts to Supporting ATSC 3.0
By Doug Lung published
RF Technology Tech innovators turn to tweaking products to ease the rollout of NextGen TV

Unlock the Full Value of Streaming: Dynamic Ad Insertion as a Tool for Effective Revenue Generation
By Tim Sewell published
OPINION The real value of DAI isn’t just inserting ads. It’s scaling that capability across every viewer, device, and platform without compromising quality

The Future of Sports Audio: More Immersive, Inclusive and Innovative
By Costa Nikols published
OPINIONS Audiences now expect experiences that reflect their preferences, needs, and identities

Have We Reached the XR Tipping Point?
By Lucy Trang Nguyen published
OPINION High-quality devices are now powerful and affordable enough to enable truly compelling experiences

Three AI Trends Reshaping the Future of Media & Entertainment
By Oz Krakowski published
OPINION What I learned at the 2025 NAB Show

What Regulatory Shifts Mean for Broadcasters' IP-First Future
By Rick Young published
OPINION Forward-thinking broadcasters now see IP-based distribution and new delivery standards as urgent business imperatives

Transparency or Backdoors? The Battle Over CTV Metadata
By Dan Larkman published
OPINION Advertisers are having to pursue unconventional—and potentially risky—methods of gaining insight into content environments

Why Captions and Subtitles Are a Key Part of Unlocking Global Streaming Success
By Anupama Anantharaman published
OPINION International content presents a huge monetization opportunity for video service providers
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