Silex Media presents enhanced solution portfolio at IBC2008

Global cooperation, content sharing and integration of proprietary systems are some of the most demanding challenges for broadcasters today. There is a strong demand for complete solutions from a company that understands the unique requirements of the broadcast industry while at the same time managing and reducing risk.

At this year’s IBC, Silex Media is highlighting its range of professional services and solutions realized in close cooperation with leading technology companies including Apple, HP, Sony and IBM.

During IBC, three solution areas will be highlighted with practical examples: production management, content distribution and archiving.

Production management
Modern production environments consist of highly diversified systems, each of them using different formats dedicated to specialized production workflows. Silex Media’s production management solutions streamline these workflows by optimizing the single production steps and making content available companywide. Using the same content for different tasks from every production factory in the broadcast organization — independent of format or technology restrictions — easily integrates NLEs from different vendors, offloads the production storage and accelerates production tasks.

Production management solutions have been successfully planned and implemented (e.g. to realize a completely tapeless bimedial broadcast workflow at the public broadcaster SWR, the ARD station covering south-western Germany). Another example is EO, a major Dutch crossmedial public broadcaster, where Silex Media integrated and implemented workflows using AtomFactory as an MXF gateway to the broadcaster’s Final Cut Pro production environment. This way, EO connects several MXF sources and the MXF playout to its QuickTime-based production system.

Content distribution
Live event coverage relies upon seamless coordinated workflows. But a closer look at the integration of processes and systems often reveals an enormous breakdown in productivity. Most radio and TV operations find that the flow of content creation is impeded — even between different bureaus or the station and its team of correspondents — because they depend upon several proprietary systems.

Archiving solutions are an essential part of modern asset management systems. The challenges in organizing, managing and integrating existing broadcast archives infrastructure have risen significantly. Especially with regard to the huge amount of data to be archived in HD environments, the time to find and retrieve material or selected scenes is the essential issue for editors. In most cases, archive hardware and software already exists and must be integrated in a way that enables new workflows but also speeds them up and makes them accessible in a crossmedia environment.

For more information, visit