Pilat Media will introduce new features for the flagship Integrated Broadcast Management System (IBMS) in response to the changing broadcast market.
They include:
- Active Workflow, an integral inter-department messaging and notification process;
- Promotional Campaigns, an advanced promotion planning module;
- Auto-Generation of Campaigns, which provides the ability to set advertising sales campaign targets and auto-generate proposals to achieve those targets.
- Program Change Management, which analyzes the potential impact of program scheduling changes on revenue and ratings.
Other new features include Centralized Customer Management, Strategic Scheduling, Inventory Management and Revenue Management.
See Pilat Media at IBC2005 stand 8.339, or visit www.pilatmedia.com.
