OmniBus enhances iTX for Internet TV

OmniBus Systems has added new Internet TV and streaming capabilities to iTX, its software-based master control and playout application. Due for launch at IBC2009, iTX Version 1.3 incorporates key functionalities that make it an even more powerful platform for Internet TV and streaming applications, either as a stand-alone operation or as an extension of traditional broadcasting channels.

OmniBus’ iTX provides all the capabilities Internet TV providers need to produce a highly crafted transmission stream, including A/V transitions, logo insertions, voice-overs and 2-D DVE moves for squeeze-and-tease effects. It creates extra revenue opportunities by enabling the insertion of advertising based on schedule time, cue tones, GPIs, SCTE 104 or manual triggering. Format-independent and bit rate-agnostic, iTX allows broadcasters to mix both media formats and resolutions in the same schedule.

See OmniBus Systems at IBC2009 in Stand 8.D41.