New Adobe Strobe framework to establish open standard for media players

Adobe Systems introduced a new software framework for building media players during the NAB Show.

The new framework, codenamed “Strobe,” extends the capabilities of the Adobe Flash Platform and is aimed at helping to establish an open industry standard for media players. It also will offer production-ready software components to streamline the development of custom media players, reducing the time content publishers spend creating their own playback technologies.

The framework will enable developers using Flash technologies to add rich functionality, such as advertising, user measurement and tracking, and social network integration, into new custom players that can be branded for individual content owners.

Strobe will accelerate the creation of media players by enabling developers to assemble plug-and-play software components from Adobe and third-party developers.