Hearst Television to adopt tapeless news production with Adobe solutions

By leveraging Adobe’s crossplatform video editing tools, Hearst TV can improve the speed, quality and efficiency of its newsroom video production editing solution.

Author:: TVTechnology
Publish date:: Sep 18, 2009

Hearst Television has chosen Adobe video production solutions to develop and deliver a tapeless solution for generating newscasts.

By leveraging Adobe’s crossplatform video editing tools, including Adobe Premiere Pro CS4 software, Hearst TV can improve the speed, quality and efficiency of its newsroom video production editing solutions deployed in more than 25 TV stations throughout the United States.

Hearst Television and Adobe will work to integrate video production in Adobe Creative Suite 4 Production Premium software with Hearst’s newsroom control system, ENPS, which coordinates scripts, rundowns and playout servers to orchestrate each newscast. The integration of Adobe tools with ENPS will allow editors to seamlessly edit and deliver finished news packages back to ENPS.

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Video Production

CNN recently announced that it has adopted Adobe Systems’ new collaborative workflow platform, Adobe Anywhere, as the central key to upgrading its entire international newsroom journalism editing and distribution approach.

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