Harris has applied an "instructional" layer to content metadata in its newly launched H-Class content delivery platform.
Harris metadata approach builds on existing industry standards--MPEG for example--by enhancing metadata at the transactional layer. The H-Class platform integrates disparate processes for creating, delivering and managing media and entertainment content. The metadata helps identify an appropriate audience and determine the profitability of any associate commercial opportunity and then moves content to through multiple consumer devices, the company reports. The
To realize the opportunity for increased profits per subscriber, companies need more content control along with increased data intelligence, according to James Brancheau, Ph.D, managing vice president-media industry for Gartner.
