EditShare's Universal Media File technology — a core feature of the Flow product line — allows a single media file to be used simultaneously by Apple and Avid editors. Automatic Duck's Pro Import FCP and Pro Export FCP allow editors to translate bidirectionally between Avid and Final Cut Pro sequences. The two companies have collaborated to create a special version of Automatic Duck that understands EditShare's Universal Media Files and knows how to retrieve information from the Flow database.
The collaboration makes it possible for editors in a mixed Avid and Final Cut environment to switch back and forth seamlessly between the two applications, using a common pool of media files, with entire timelines intact.
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