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E! relies on Globecast for ‘Store & Broadcast’ delivery system

E! Entertainment Television has partnered with GlobeCast to create a customized store and broadcast channel delivery system designed to centralize and automate six E! International Network feeds across Europe and Asia Pacific.

The partnership allows E! to tailor GlobeCast's proprietary Store & Broadcast content management delivery system by incorporating the specifications needed by the network to complete an all new digital delivery solution for international channels.

To meet E! Networks' delivery specifications and to customize the GlobeCast Store & Broadcast system, E! engineered its own SCTE35 decoder box. The proprietary hardware and software allows the system to send cue triggers via the E! transport stream.

By using GlobeCast Store & Broadcast, E! is able to deliver six distinct feeds in an cost effective manner. The E! International Network currently needs to distribute six distinct program streams with separate language tracks and subtitling to multiple countries around the world. In the future, E! plans to add localized content to these feeds. E! now has the ability to manage these global transmissions digitally, without the cost of creating and delivering six separate linear feeds.

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