Avid chief to present Super Session keynote on HD transition

Avid’s president and CEO will offer advice on navigating the HD production landscape during his keynote speech
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David Krall, Avid Technology’s president and CEO, will keynote the Super Session "Look Before You Leap: The Dollars and Sense of Transitioning to HD" from 3:45-5:30 p.m., Tuesday, April 19, at NAB2005 in Las Vegas.

In his keynote address, Krall will offer advice on navigating the HD production landscape. He will discuss the evolution and continued proliferation of HD content in the film, television and broadcast industries.

Krall joined Avid in 1999 and was named to his current position in April 2000. Under his direction, Avid has evolved from an editing tools company to a more diverse media industry player.

Before assuming his current role at Avid, Krall served as COO at Digidesign, Avid's audio division. He holds a Bachelor of Science and Master of Electrical Engineering from the Massachusetts Institute of Technology and a Master of Business Administration from Harvard Business School.

For more information, visit www.avid.com and www.nabshow.com.

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