Discovery Communications adopts high efficiency workflow technology from AmberFin

Discovery Communications Inc. has adopted a new high efficiency workflow at its global headquarters in Silver Spring, Maryland, using the AmberFin iCR Ingest, Transcoding and Review tools. The new workflow entails DNxHD ingest and Review controlled via TMD’s asset management system Mediaflex.

By deploying the extended toolset of iCR as the first step in the ingest process, rather than using an intermediate server solution, Discovery is looking to combine ingest and technical evaluation of growing files as a single task.

Bruce Devlin, AmberFin CTO comments:

“Discovery have cleverly implemented a ‘media factory’ approach to their ingest requirements by eliminating additional media movement and by unifying QC and review into the ingest application. This project is a great example of what can be achieved by architecting workflows along service lines, rather than focusing on point solutions”.

AmberFin is a company at the heart of solving file based workflow problems for content owners, broadcasters, sports organizations and post-production houses. AmberFin’s Scalable Media Factory, based on the iCR family of modular software products, digitizes and transforms new and archived content and combines a service oriented design philosophy with intelligent use of cost-effective generic IT. This enables customers to save time, increase revenues and grow in-line with business demands. Transforming the content that owners have, into the content that consumers want, AmberFin iCR delivers the best quality pictures across multiple delivery platforms. At the same time, industry-first Unified Quality Control integrates both automatic and manual systems for baseband and file QC within the same user environment, leading to increased productivity and eliminating expensive re-works. AmberFin has experienced phenomenal sales growth of 75% in the last year thanks to hundreds of iCR systems being deployed worldwide. iCR systems are trusted where quality matters by some of the world’s leading media organizations, including Sony Pictures, NBA, Turner Broadcasting, National Geographic, Discovery and Warner Brothers.

Privately held by Advent Venture Partners, AmberFin is headquartered in Basingstoke, UK. More information is available at:

For more information contact Matt Lloyd at matt@m2l2communications. New approach to ingest increases productivity