On June 3rd, the Northeast region of Canon U.S.A.’s Broadcast & Communications division hosted its first annual “Open House” event at NEP Studios in Manhattan. The event’s purpose was to enable the six major broadcast camera manufacturers to showcase their latest HD products to industry professionals who may not have been able to attend this year’s NAB. A wide range of Canon HD lenses were also displayed.
“We were extremely pleased with the turn-out and results for this Open House event,” remarked Alan Lewis, marketing manager, Broadcast and Communications division of Canon U.S.A., Inc. “Many people were unable to travel to the major shows this year for budgetary reasons, and this event gave them the chance to see Canon’s HD studio lenses operating with the ‘latest and greatest’ HD products from all of the camera manufacturers. Having major decision-makers from some of the largest television stations and networks in the country getting hands-on familiarity with our HD studio lenses was fantastic, and we are looking forward to making next year’s event even better.”
Guests at the event had the opportunity to operate the HD cameras and lenses in a studio environment, as well as obtain additional information by speaking to the many product experts who were present. Each manufacturer gave a formal presentation to the audience about their products. This was followed by a presentation from the Broadcast and Communications division of Canon U.S.A., and a panel discussion hosted by Canon’s national marketing executive, Larry Thorpe. The subject of the panel, “HDTV Image Quality Criteria for Broadcast News and Program Production,” led to a lively discussion among all in attendance about the present and future of the many forms of HD videography and cinematography.
In addition to its HD studio lenses, Canon also displayed its BU-45H robotic outdoor HD pan/tilt/zoom camera, which offers broadcasters and other content producers with a rugged, weather-proof solution for shooting traffic, weather, and beauty shots in locations where only a remote-control HD camera can be used.