CALABASAS, CA--DTS, Inc. (NASDAQ: DTSI), a digital technology company dedicated to delivering the ultimate entertainment experience, is once again celebrating "DTS 7.1 Day." The holiday, first declared by the state of California on July 1, 2009, honors the company's cutting-edge 7.1 surround sound audio technology, as well as its longstanding economic and entertainment contributions to California and the arts.
"Last year, we were incredibly honored when the state of California dedicated an entire day to our high definition surround sound technology," says, Tom Dixon, VP Marketing, DTS, Inc. "The response was so overwhelming that we decided to make 'DTS 7.1 Day' a yearly celebration!"
And celebrate they will. On July 1, 2010, DTS will kick off a month-long celebration focused on the success of DTS-HD Master Audio, the overwhelming leader in high definition audio. The public is invited to visit the DTS website (www.dts.com) to enjoy fun messages from celebrities and industry heavies from the movie and music world. From there, they will be directed to the DTS Facebook page for a chance to vote for their favorite DTS-HD Master Audio titles and enter a drawing to win daily prizes and a shot at 2 grand prizes.
In addition to the company's online celebrations, DTS is also encouraging the public to "wish loved ones a happy DTS 7.1 Day" by partaking in the following DTS traditions:
* Grab some popcorn, nachos or chips and your favorite beverage.
* Pop in your favorite Blu-ray disc featuring DTS-HD Master Audio.
* Crank up the volume so you can enjoy the rich, sonic waves of DTS High Definition Surround Sound.
To learn more about this exciting technology, DTS 7.1 Day and the month-long celebration, visit www.dts.com.