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From BE@IBC: To quote an IBC phrase, “If it’s raining, it must be IBC”

After a brief walk from my hotel (located in the bowels of Amsterdam) to DAM square, where I could get the tram, my shoes look like I took a shower in them. Now, two hours later, they are still wet and probably will be for the next week!

For those familiar with Amsterdam, weather is always a topic of discussion. Usually the comment goes something like, “It’s raining, snowing, windy or cold.” I recall one reason for moving the show from the UK was to find better weather. Oops, looks to me like the IBC organizers bought into the local weather forecaster’s predictions. And, we all know about the accuracy of weather forecasts.

For more posts from IBC, visit the BE@IBC blog.