“Live at the Apollo” and Omid Djalili Go Live with ATEM 2 M/E

Manchester, UK - April 3, 2012 - Blackmagic Design has announced that Live at the Apollo, one of the United Kingdom’s top comedy shows, has completed their recent live broadcast of well known British Iranian comedian Omid Djalili using Blackmagic Design’s ATEM 2 M/E Production Switcher. The broadcast was completed by IVTV Broadcast using a wide range of Blackmagic Design products, including the ATEM 2 M/E Production Switcher and Broadcast Panel, SmartView HD and Videohub routers.

Live at the Apollo, broadcast on BBC One, is now in its seventh series and has hosted a number of internationally famous comedians, from Joan Rivers to Michael McIntyre. IVTV Broadcast, a Blackpool based production company, was brought on board to broadcast Omid Djalili’s live performance and build a new HD outside broadcast (OB) van on a two week deadline before the show went live, all without a single rehearsal.

The HD production included numerous HD cameras feeding into the Blackmagic Design ATEM 2 M/E Production Switcher, which offers 16 HD-SDI inputs and a range of keying and FX options, plus stills to store. For the new OB van, IVTV Broadcast used Blackmagic Design’s SmartView HD, Compact Videohub, UltraScopes and Smart Controls.

“Blackmagic Design’s ATEM 2 M/E Production Switcher was at the heart of the OB van we used for the production, and we are very happy with the performance and quality. The features are very powerful and offering the product separately as a chassis and panel solution, and with a software control panel, really suited our set up,” said Jonathan Bentham, Technical Director of IVTV Broadcast.

“When we have mission critical assignments like this, having products we know and trust is key. We continue to buy Blackmagic because they are extremely media savvy, are always evolving and updating products and continue to offer their solutions at a sensible price,” concluded Jonathan.

Press Photography

Blackmagic Design’s ATEM Production Switcher models and all other products photos are available at http://www.blackmagic-design.com/press/images/.

About ATEM Production Switchers

Empower live creativity with the new ATEM Production Switchers! For the first time extremely powerful broadcast grade features, incredibly small size and low cost have been designed in a live production switcher!

ATEM Production Switchers include 4 upstream keyers each with independent chroma, shaped and linear keying, 2 downstream keyers, stinger effects, graphic wipes, media players for stills and clips and a built in DVE for amazing DVE transitions or key repositioning. For portable use, the built in Multi View showing all cameras, preview and program can be viewed on a single SDI or HDMI monitor.

ATEM also includes loads of HDMI and SDI inputs allowing professional SDI cameras as well as consumer HDMI cameras and computers to be connected. Only ATEM allows low cost HDMI consumer cameras in a professional switcher so it’s easy for customers starting out in live production! ATEM includes a free software control panel and media pool management software for Mac OS X and Windows 7. ATEM is sold independently of the hardware control panel allowing lower initial cost and greater customization. ATEM retails for only US$2,495.

About Blackmagic Design

Blackmagic Design creates the world’s highest quality video editing products, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and film restoration software for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including stereoscopic 3D and 4K workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, United Kingdom, Japan, Singapore, and Australia. For more information, please check www.blackmagic-design.com.