Nielsen Adds Puerto Rico
December 7, 2009
NEW YORK: The Nielsen Co. will
commence TV audience measurements in Puerto Rico next year, the company said.
The island’s three largest TV stations have already signed up--Telemundo
O&O WKAQ-TV, Univision affiliate WLII-TV, and WAPA-TV, an independent
Nielsen will derive ratings from a sample of 500 randomly selected homes. The
homes will be equipped with People Meters--electronic measurement devices
installed in each of the TV sets in the homes. The company said it will use “targeted
monetary incentives to reach segments of the population, particularly younger
homes, which historically have been difficult to recruit in Puerto Rico.”
This effort has already started; ratings are expected to be delivered early
next year. Victor Vazquez will lead the operation.
(Image by Wally Gobetz)