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Snell CCW 2013 Show Preview

Snell will showcase high-performance playout automation, production switching, and infrastructure solutions that offer high quality at attractive price points. The company will feature the new ICE LE channel-in-a-box system, which starts at under $13,000 per channel; KudosPro models that provide conversion for less than $3,300 per channel; the Kahuna Flare production switcher, which offers up to four M/Es at an economical price; and new, value-priced Vega routers and IQ Modular terminal gear. Snell experts also will demonstrate the company's latest advances in future-proof 1080p, 4K, fiber, and IP-based technologies.

Snell Products at CCW 2013:


Kahuna Flare -- Midrange Multi-Format Production Switcher With 1080p Functionality

Kahuna Flare is the first midrange switcher to offer single-link 1080p support alongside SD and HD formats at no extra cost -- making it ideal for over-the-air broadcasts, IP or Internet delivery platforms, and even large progressive-screen presentations. With versions ranging from two M/E to four M/E, Kahuna Flare offers four keyers per M/E and up to four channels of 3D DVE, all in a single 6RU frame. The system comes standard with 48 inputs and 24 outputs, expandable to 60 inputs and 32 outputs. Snell's unique FormatFusion3 technology gives Kahuna Flare users exceptional versatility in working with multiple signal formats, enabling them to mix SD, HD, and 1080p inputs and outputs simultaneously as required to meet any distribution need.


Photo Caption:Kahuna Flare


ICE Channel-in-a-Box -- Versatile New Configurations Pack Even More Functionality Into Less Space

Snell has added new configurations to its industry-leading ICE channel-in-a-box family. ICE LE is a new 1RU version of ICE that provides the advanced functionality of the latest version 4.0 software in a smaller, more cost-effective footprint and with a streamlined feature set -- making it ideal for smaller operations or simple video-server technology-refresh projects. The core ICE product is now available as a standard 2RU system, requiring a third less space than the previous hardware platform with no sacrifice in functionality; in fact, the new box has twice the 2D/3D graphics capability as was previously available.


Photo Caption: ICE Channel-in-a-Box


KudosPro -- Low-Cost Signal Processing Platform

Snell's KudosPro signal processing platform boasts unique processing density (up to four channels of conversion in 1RU) and offers superb quality frame-rate and format conversions at less than $3,300 per channel. Performing 3Gbps, HD, and SD standards conversion (frame-rate conversion), as well as up, down, and crossconversion, the KudosPro platform offers a cost-effective range of converters to suit all applications, including international program exchange; content repurposing for Internet, TV, and Blu-ray(TM) distribution; and high-density teleport and satellite distribution.


Photo Caption: KudosPro


Vega Asymmetric Router -- Now Available With AES Digital Audio I/O

The Vega 2RU 96-port and 4RU 192-port routers provide compact video and audio solutions with choice of copper and/or fiber interfacing. With its new I/O card, Vega can now route AES digital, supporting data rates up to 96KHz, full-channel routing capability, and rate conversion on all ports. Each rate converter can be independently enabled or bypassed. In addition, Vega can now be configured as an all-audio router or as a mixture of SDI video and AES audio.

Photo Link:

Photo Caption:Vega 2RU 96-port and 4RU 192-port

Company Quote:

"Snell is committed to providing customers with solutions that not only meet their current operational and budget requirements, but also offer a smooth upgrade path that assures ongoing utility in the rapidly evolving broadcast landscape. Boasting great quality, flexibility, and performance at remarkably low prices, the solutions that we are bringing to CCW reflect this commitment. We look forward to showcasing their value for today's media facilities and workflows."

-- John Shike, Vice President, Marketing and Channel Management, Snell

Company Overview:

Snell is a leading innovator in digital media technology, providing broadcasters and global media companies with a comprehensive range of solutions for creating, managing, and streamlining the distribution of content for today's multi-screen world. Specializing in TV Everywhere and Live TV applications, Snell provides the necessary tools to transition seamlessly and cost-effectively to 4K UHDTV, file-based, and 3Gbps operations, while enabling broadcasters to monetize and deliver their media assets across multiple distribution platforms. Headquartered in the U.K., Snell serves more than 2,000 broadcasters, post facilities, and global media companies in more than 100 countries through its worldwide team of sales and support personnel. More information is available at

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