WAYNE, NJ (Sept. 7, 2018) – JVC Professional Video, a division of JVCKENWOOD USA Corporation, today announced Gary Brown, owner of Real World Productions in Birmingham, Ala., is using his JVC GY-LS300 4KCAM Super 35 camcorder to shoot Spotlight on Agriculture, a documentary series for Alabama Public Television.
The quarterly series, which began airing in February, is focused on Alabama agriculture and how research from Auburn University’s College of Agriculture and School of Forestry and Wildlife Services is helping the industry. Eight hour-long episodes will be produced over two years for APT. The most recently episode, which focused on specialty crops, aired in August.
Brown, who purchased his GY-LS300 last fall, has edited the entire series and took over shooting duties with the second episode. Though it is downconverted to HD for broadcast, Spotlight on Agriculture is Brown’s first project to be shot in 4K. “I run a small company, so everything I buy has to be cost effective,” he explained. “Technically, the JVC had to compare favorably with much more expensive cameras.”
So far, Brown has used the GY-LS300 to capture interview footage as well as B-roll of everything from crops to high-tech chicken coops to catfish harvesting. The GY-LS300’s smaller form factor made it possible for him to get shots while riding in a tractor and other challenging locations. “Because it’s so lightweight and handheld, you can get into small, tight places that you couldn’t access with a larger camera,” Brown said.
The GY-LS300 is Brown’s first JVC camera. He said a big selling point was the ability to use his existing Lumix lenses as well as other lenses with adapters. He has been very impressed with the camera’s Prime Zoom feature, which allowed him to zoom in and out without losing resolution or depth of field with his prime (fixed-focal) Tamron lenses. “There is an amazing amount of flexibility in how you record,” he added, “and I’m shocked at how well it does in low light.”
Designed for documentarians, cinematographers, and broadcast production departments, the GY-LS300 features JVC's 4K Super 35 CMOS sensor and an industry standard Micro Four Thirds (MFT) lens mount. Unique Variable Scan Mapping technology adjusts the sensor to provide native support of MFT, PL, EF, and other lenses, which connect to the camera via third-party adapters. Other features include and the “JVC Log” gamma setting, which expands dynamic range by 800 percent with film-like latitude.
ABOUT JVC PROFESSIONAL VIDEO
Headquartered in Wayne, New Jersey, JVC Professional Video is a division of JVCKENWOOD USA Corporation, a wholly-owned subsidiary of JVCKENWOOD Corporation. The company is a leading manufacturer and distributor of broadcast and professional video equipment, as well as D-ILA front projection systems. For more information, visit JVC’s website at http://pro.jvc.com or call (800) 582‑5825.
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Mark J. Pescatore, Ph.D., is the content director of Systems Contractor News. He has been writing about Pro AV industry for more than 20 years. Previously, he spent more than eight years as the editor of Government Video magazine. During his career, he's produced and hosted two podcasts focused on the professional video marketplace, taught more than a dozen college communication courses, co-authored the book Working with HDV, and co-edited two editions of The Guide to Digital Television.
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