Tubi

Partnership designed to improve measurement of ad delivery and prioritize analytics to prove the value of converged TV

The free streaming channel will offer highlights and analysis from the FIFA World Cup Qatar 2022 and content from past World Cup tournaments

New agreement adds Fox Weather and Tubi to the Fox networks and stations Fios TV offers

But more than half (57%) also say they will cut some of their paid streaming services, according to a survey from Tubi

The expanded integration will enable Nielsen Digital Ad Ratings guarantees

Subscription fatigue is paying the way for rapidly increasing AVOD viewership, the ad-supported streaming service Tubi contends in a new report

The deal is part of Fox’s strategy to grow its streaming efforts and builds on recent deals that expand its content creation operations

Yahoo and Tubi will offer additional CTV inventory Yahoo DSP, further simplifying the CTV planning and buying process

Fox, paying $440 million, gets its own streaming service