Latest about Traditional TV
Report: Quarter of U.S. Households Intend to Cut Cable in 2021
Nearly double the amount of people who cut the cord in 2020
Online Video as Popular as Traditional TV for Young Consumers, Hub Reports
Popularity of non-TV online video has only increased during the pandemic
Nielsen: Sports Viewers Still Lead the Way in TV Viewership
Sports fans are substituting live sports for new TV content
Hub: Viewers More Likely to Discover New Shows Online
Netflix continues to build its lead as the top choice for new show discovery.
Traditional TV Still Sinking in Stream of Digital Video
Nielsen Total Audience report shows 68 percent of homes have connected devices.
Report: Cord Cutting Rate to Hit High of 5.5% in Q2
Customers projected to leave traditional providers at an all-time high rate.
PwC: Traditional TV to See Negative Growth in Coming Years
Cord-cutting, OTT advances contributing to traditional TV’s first projected decline.
Roku: Streamers Could Surpass Traditional TV Viewers by 2024
Data indicates that two million Americans have cut the cord in 2019.
