Traditional TV

Latest about Traditional TV

cord-cutting

Report: Quarter of U.S. Households Intend to Cut Cable in 2021

By Michael Balderston published

Nearly double the amount of people who cut the cord in 2020

Streaming
streaming

Online Video as Popular as Traditional TV for Young Consumers, Hub Reports

By Michael Balderston published

Popularity of non-TV online video has only increased during the pandemic

Trends
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Nielsen: Sports Viewers Still Lead the Way in TV Viewership

By Michael Balderston published

Sports fans are substituting live sports for new TV content

Sports Production
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Hub: Viewers More Likely to Discover New Shows Online

By Michael Balderston published

Netflix continues to build its lead as the top choice for new show discovery.

Business
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Traditional TV Still Sinking in Stream of Digital Video

By Jon Lafayette published

Nielsen Total Audience report shows 68 percent of homes have connected devices.

Streaming
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Report: Cord Cutting Rate to Hit High of 5.5% in Q2

By TVT Staff published

Customers projected to leave traditional providers at an all-time high rate.

Insights
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PwC: Traditional TV to See Negative Growth in Coming Years

By Michael Balderston published

Cord-cutting, OTT advances contributing to traditional TV’s first projected decline.

Streaming
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Roku: Streamers Could Surpass Traditional TV Viewers by 2024

By Michael Balderston published

Data indicates that two million Americans have cut the cord in 2019.

Streaming
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TV Viewers Face ‘Platform Saturation’

By Tom Butts published

Percentage of viewers choosing OTT as their “default” now matches traditional linear TV.

Streaming
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Study: Half of Viewers Will Wait for TV Shows to Land on Streamers

By Michael Balderston published

Viewers who started watching on TV switch to streaming platforms about 40% of the time.

Insights
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