Latest about Traditional TV
Report: Quarter of U.S. Households Intend to Cut Cable in 2021
Nearly double the amount of people who cut the cord in 2020
Online Video as Popular as Traditional TV for Young Consumers, Hub Reports
Popularity of non-TV online video has only increased during the pandemic
Nielsen: Sports Viewers Still Lead the Way in TV Viewership
Sports fans are substituting live sports for new TV content
Hub: Viewers More Likely to Discover New Shows Online
Netflix continues to build its lead as the top choice for new show discovery.
Traditional TV Still Sinking in Stream of Digital Video
Nielsen Total Audience report shows 68 percent of homes have connected devices.
PwC: Traditional TV to See Negative Growth in Coming Years
Cord-cutting, OTT advances contributing to traditional TV’s first projected decline.
TV Viewers Face ‘Platform Saturation’
Percentage of viewers choosing OTT as their “default” now matches traditional linear TV.
Study: Half of Viewers Will Wait for TV Shows to Land on Streamers
Viewers who started watching on TV switch to streaming platforms about 40% of the time.
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