The Diffusion Group
Latest about The Diffusion Group

25 Million People Cowatched Content During Pandemic
By Michael Balderston last updated
These watch parties were done via internet-connected screens

Report: Internet-Connected TVs in 74 Percent of U.S. Homes
By Michael Balderston published
Practically three out of every four homes that use broadband in the U.S. now has an internet-connected TV, according to the most recent report from The Diffusion Group (TDG).

Customers Ready to Welcome Disney+, Says TDG
By Michael Balderston published
The latest streaming service is expected to garner a considerable amount of interest when released.

All ‘Major’ TV Networks to Launch OTT, Direct-to-Consumer Services by 2022: TDG
By Jeff Baumgartner published
DTC subscriptions poised to reach nearly 50 million by then, The Diffusion Group predicts

Consumer Love Affair With Netflix Gets Rocky As Sub Fees Rise, Says Study
By Phil Kurz published
Diffusion Group study finds increases of even a dollar or two take a toll.
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