The Diffusion Group

Latest about The Diffusion Group

Sling TV Watch Party
25 Million People Cowatched Content During Pandemic

By Michael Balderston last updated

These watch parties were done via internet-connected screens

Trends
null
Report: Internet-Connected TVs in 74 Percent of U.S. Homes

By Michael Balderston Published

Practically three out of every four homes that use broadband in the U.S. now has an internet-connected TV, according to the most recent report from The Diffusion Group (TDG).

Analysis
null
Customers Ready to Welcome Disney+, Says TDG

By Michael Balderston Published

The latest streaming service is expected to garner a considerable amount of interest when released.

Trends
null
All ‘Major’ TV Networks to Launch OTT, Direct-to-Consumer Services by 2022: TDG

By Jeff Baumgartner Published

DTC subscriptions poised to reach nearly 50 million by then, The Diffusion Group predicts

Business
null
Consumer Love Affair With Netflix Gets Rocky As Sub Fees Rise, Says Study

By Phil Kurz Published

Diffusion Group study finds increases of even a dollar or two take a toll.

Streaming
null
TDG: Legacy Pay-TV Services Expected to Decline by 2030

By Michael Balderston Published

Business
null
Report: Majority of Cord Cutting Occurred in Last Two Years

By Michael Balderston Published

The threat of cord cutting has been a cloud over pay-TV providers for a while now, but according to a recent report by The Diffusion Group, the last two years have been a potential turning point.

Analysis
null
Report: vMVPD Subscribers Happy With Service

By Michael Balderston Published

Early word on virtual pay-TV services is overwhelmingly positive, according to a new report from The Diffusion Group.

Analysis