Diffusion Group study finds increases of even a dollar or two take a toll.
DTC subscriptions poised to reach nearly 50 million by then, The Diffusion Group predicts
While there is an expectation that virtual operators like SlingTV and DirecTV Now will continue to eat into traditional pay-TV services share of the market, The Diffusion Group projects that there will be less to go around by the time 2030 arrives.
The threat of cord cutting has been a cloud over pay-TV providers for a while now, but according to a recent report by The Diffusion Group, the last two years have been a potential turning point.
Practically three out of every four homes that use broadband in the U.S. now has an internet-connected TV, according to the most recent report from The Diffusion Group (TDG).