Omdia

RESEARCH Researcher Omnia highlights how the competition for viewer attention has extended to the mobile screen

Omdia is projecting that global CTV ad revenue will hit $81 billion by 2030

Shoppable TV will be a major opportunity as U.S. online consumer spending grows from $1.4 trillion in 2025 to $2 trillion in 2029

Our coverage of new products, services and deployments from June 10 to June 14

After a decline in 2022 and flat sales in 2023 it will reach over $2B in 2024

The Omdia data also showed that the number of SVOD services per home fell for the first time

A handful of streaming channels dominate a significant amount of viewing, according to Omdia

By 2028 only 27% will only subscribe to pay TV without a streaming services, way down from the 82% that only had pay TV services in 2015

For the first time, LCD TV display weighted average size surpassed the 50-inch display size according to Omdia

The U.S. will account for about 80% of the total in 2023 and top $10B in 2027