Latest about Multiscreen Views
Understanding CPA and the Second Screen Ecosystem
By Gary Arlen published
It means they are refocusing intermittently toward the content—and the screen—that most engages them at that moment.
Which Smart Screen Will Viewers Prefer?
By Gary Arlen published
Dueling data is the lifeblood of politics and new media technology.
TV Ubiquity: Consumer Interest Continues to Grow
By Gary Arlen published
Despite its dubious methodology and predictably self-serving results, the June 2012 “Dyle Mobile TV Data Report” does confirm the growing demand for mobile video content.
Cisco Survey Touts Mobile Video Boom
By Gary Arlen published
xCisco System’s annual Visual Networking Index anticipates an array of opportunities for mobile and wireless delivery, including vast expansion of mobile video services and multiscreen ventures
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