Marketing

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Brightcove Marketing Insights

Brightcove Bows Tool To Help Marketers Hone Video Content Strategies

By Phil Kurz published

Marketing Insights will provide a deeper dive on how campaigns are performing

Streaming
Simon Cassels

Charter Names Simon Cassels SVP, Chief Creative Officer

By George Winslow published

Cassels’ award-winning accomplishments include Apple’s “Shot on iPhone” campaign

People
Paramount+ Roku custom neighborhood

Paramount+ Launches Custom Roku City Neighborhood

By George Winslow published

Paramount+ is the first entertainment brand to create a custom neighborhood

Streaming
money

TransUnion Relaunches TruAudience Marketing Solutions Business

By George Winslow published

TruAudience marketing solutions are now integrated with Neustar to improve marketing effectiveness

Business
Telestream

Telestream Hires Anne-Louise Buick as New Global Marketing Leader

By George Winslow published

Buick is Telestream’s new senior vice president of marketing

People
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Better Understanding of Streaming Particulars Needed to Succeed, Says Nielsen

By Phil Kurz published

Nielsen argues that it’s not enough to generalize and make assumptions about streaming.

Streaming