local advertising revenue

Latest about local advertising revenue

Money

BIA: Political Spending Lifts 2026 Local Ad Market to $186.1 Billion

By George Winslow Published

For 2027, it projects total local ad revenue of $186.5 billion, essentially flat versus 2026 despite a massive reduction in political spending

Analysis
Stock

Local TV Ad Spend to Drop 18% Next Year as OTT Advertising Jumps

By Phil Kurz Last updated

Video OTT advertising is expected to grow 12.8% according to 2023 forecasts from Borrell Associates

Business
BIA Advisory Services

2022 Local Ad Forecast: Mobile Advertising Will Surpass Direct Mail

By George Winslow Published

For the first time ever, mobile will surpass direct mail as the U.S. local ad market grows to $161.5B in 2022, the BIA is forecasting

Business
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BIA Drops Local Ad Revenue Estimate to $140B

By Michael Balderston Published

Estimate in April was $144.3 billion

Business
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Report: Mobile and Online Video Key to Local Ad Growth

By Michael Balderston Published

Analysis