local advertising revenue Local TV Ad Spend to Drop 18% Next Year as OTT Advertising Jumps Video OTT advertising is expected to grow 12.8% according to 2023 forecasts from Borrell Associates 2022 Local Ad Forecast: Mobile Advertising Will Surpass Direct Mail For the first time ever, mobile will surpass direct mail as the U.S. local ad market grows to $161.5B in 2022, the BIA is forecasting BIA Drops Local Ad Revenue Estimate to $140B Estimate in April was $144.3 billion Latest about local advertising revenue Report: Mobile and Online Video Key to Local Ad Growth By Michael Balderston published 12 July 17 Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1Plex Launches NFL Channel2Integral Ad Science Achieves MRC Accreditation3NEP Belgium Taps manifold CLOUD in Virtual OB Setup for Live Sports4DirecTV Launches New Streaming Channels from Cineverse and Scripps Networks 5Hemisphere Media Group Launches WAPA+ on the Roku Channel
