Latinx Horowitz: LatinX Viewers Heavy SVOD Subscribers New report finds that 76% of Latinx TV content viewers subscribe to at least one SVOD service, compared to 67% among consumers overall Survey Finds Latinx Representation in Ads & Content Continues to Lag Marketers want to reach Hispanics but more than half of Latinx respondents say they are not seeing more Latinx representation in ads, according to Horowitz Research New Study Shows Higher Levels of SVOD, AVOD and Pay TV Use in Latinx Homes The new Horowitz Research report finds that Latinx content viewers over index in SVOD and AVOD usage and that penetration of pay TV services is slightly higher Latest about Latinx Latinx Millennials Love Netflix, Says New Report By Phil Kurz published 8 July 19 Horowitz Research finds a third of their streaming time is spent with Netflix. Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1Survey: LGBTQIA+ TV Visibility Drives Viewership Among Young Americans2Graham Media Selects Bitmovin Playback3TV Tech Announces Winners of Best of Show Awards at 2024 NAB Show4U.S. Digital Advertising Revenues Hits High of $225B5Broadcasters Tout Milestones for NextGen TV
Latinx Millennials Love Netflix, Says New Report By Phil Kurz published 8 July 19 Horowitz Research finds a third of their streaming time is spent with Netflix.