Latinx

Demographic shows higher subscription rates for pay TV, SVOD and vMVPD services and is more likely to use FAST channels than the general population, per Horowitz Research

New report finds that 76% of Latinx TV content viewers subscribe to at least one SVOD service, compared to 67% among consumers overall

Marketers want to reach Hispanics but more than half of Latinx respondents say they are not seeing more Latinx representation in ads, according to Horowitz Research

The new Horowitz Research report finds that Latinx content viewers over index in SVOD and AVOD usage and that penetration of pay TV services is slightly higher

Horowitz Research finds a third of their streaming time is spent with Netflix.