Integral Ad Science

Latest about Integral Ad Science

Money

IAS Announces Quality Attention Measurement Product

By George Winslow published

The company is billing it as the first attention product to unify media quality and eye tracking

Business
Integral Ad Science and YouTube logos

IAS Enhances YouTube Capabilities

By George Winslow published

Integral Ad Science rolls out viewability and invalid traffic measurement for YouTube shorts

Streaming
Integral Ad Science

Integral Ad Science Acquires Publica

By George Winslow published

$220m deal for connected TV ad company is part of plans to build a global addressable CTV ad platform

Business
YouTube

YouTube Tops Among Ad-Supported Streamers

By Michael Balderston published

Hulu is the runner up

Streaming