Horowitz

The 2026 World Cup made clear that multicultural audiences are a central part of the sports audience and offers lessons for the future according to Horowitz Research

New Horowitz survey highlights the growing importance of social media and the shoppable media ecosystem in ways that are worrying for traditional TV advertising

New survey indicates that about half have shopped for NFL merchandise while watching games

Demographic shows higher subscription rates for pay TV, SVOD and vMVPD services and is more likely to use FAST channels than the general population, per Horowitz Research

More than half say 5G does a better job than cable broadband services

Amid a crackdown on password sharing nearly half were very worried or somewhat worried that streaming services would crackdown on the practice, according to Horowitz

Black American consumers say podcasts are one of the most effective ways for advertisers to reach them, according to a new Horowitz survey

71% of those Gen Zers 18-24 use Netflix each week while 64% of those 13-17 are weekly users of Netflix according to Horowitz

Nearly two in ten viewers now use antennas for over-the-air broadcasts according to Horowitz

Only 34% of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community, according to Horowitz