Latest about Horowitz
Half of All U.S. Consumers Say Social Media Is Their Primary Way to Learn About Brands
New Horowitz survey highlights the growing importance of social media and the shoppable media ecosystem in ways that are worrying for traditional TV advertising
NFL Viewers Embrace Interactive Shopping and Social Experiences on Game Day
New survey indicates that about half have shopped for NFL merchandise while watching games
Latinx Viewers Are Avid Streamers and More Likely to Be Pay TV Subscribers
Demographic shows higher subscription rates for pay TV, SVOD and vMVPD services and is more likely to use FAST channels than the general population, per Horowitz Research
Survey: Multicultural Homes Prefer 5G Wireless Home Internet
More than half say 5G does a better job than cable broadband services
One Third of Streamers Still Sharing Passwords
Amid a crackdown on password sharing nearly half were very worried or somewhat worried that streaming services would crackdown on the practice, according to Horowitz
As More Black Americans Listen to Podcasts, Demand Grows for Black-Themed Content
Black American consumers say podcasts are one of the most effective ways for advertisers to reach them, according to a new Horowitz survey
Netflix is Most Popular Streaming Service Among Youth
71% of those Gen Zers 18-24 use Netflix each week while 64% of those 13-17 are weekly users of Netflix according to Horowitz
Antenna Adoption Grows Among Younger Viewers
Nearly two in ten viewers now use antennas for over-the-air broadcasts according to Horowitz
