Horowitz

Amid a crackdown on password sharing nearly half were very worried or somewhat worried that streaming services would crackdown on the practice, according to Horowitz

Black American consumers say podcasts are one of the most effective ways for advertisers to reach them, according to a new Horowitz survey

71% of those Gen Zers 18-24 use Netflix each week while 64% of those 13-17 are weekly users of Netflix according to Horowitz

Nearly two in ten viewers now use antennas for over-the-air broadcasts according to Horowitz

Only 34% of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community, according to Horowitz

While the majority of viewing time is now spent on streaming, the streaming ecosystem continues to fragment according to a Horowitz survey

A quarter of TV watchers use antennas, with nearly half starting to use them in the last three years, per Horowitz.