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Horowitz

young people
Netflix is Most Popular Streaming Service Among Youth 71% of those Gen Zers 18-24 use Netflix each week while 64% of those 13-17 are weekly users of Netflix according to Horowitz
Horowitz
Antenna Adoption Grows Among Younger Viewers Nearly two in ten viewers now use antennas for over-the-air broadcasts according to Horowitz
Horowitz
Asian Consumers Less Likely to Feel Brands Are Marketing to Them Only 34% of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community, according to Horowitz

Latest about Horowitz

Pixabay

Consumers Spend Only One Third of TV Viewing Time on Traditional Platforms

By George Winslow last updated 29 September 22

While the majority of viewing time is now spent on streaming, the streaming ecosystem continues to fragment according to a Horowitz survey

Over-the-Air Sticking Around Amid Streaming Wars

By Michael Balderston published 20 November 19

A quarter of TV watchers use antennas, with nearly half starting to use them in the last three years, per Horowitz.

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