Generation Z
Latest about Generation Z

Why Planners Need To Take the ‘Red Pill’ and Face Reality About Gen Z TV Audiences
By Seamus Brennan published
It’s time to accept that for younger viewers, social platforms like YouTube and TikTok are television

Parks Associates: Mobile Garners Biggest Share of Viewing Time Among Gen Z
By Michael Balderston published
While TV is still the overall preferred method, younger generations could lead to a shift
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