Generation Z

Latest about Generation Z

Gen Z watching TV

Why Planners Need To Take the ‘Red Pill’ and Face Reality About Gen Z TV Audiences

By Seamus Brennan published

It’s time to accept that for younger viewers, social platforms like YouTube and TikTok are television

Opinion
streaming

Parks Associates: Mobile Garners Biggest Share of Viewing Time Among Gen Z

By Michael Balderston published

While TV is still the overall preferred method, younger generations could lead to a shift

Trends
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TV Top Source of News for Just 12% of Gen Z

By Michael Balderston published

Nearly half of Gen Z say they rely on social media to stay informed.

Insights