Facebook recently launched its Facebook Live API, which allows for live streaming of video content to the social media site’s users.
Fox Sports is launching a new talk show shot entirely on iPhones and iPads and simultaneously live streamed on four platforms – Facebook, Periscope, YouTube and Fox Sports Go.
Most broadcasters who are integrating more social media into their programming—both on-air and online—are doing so in managed and measured ways that emphasize relevancy and effectiveness.
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