Back in April, Twitter secured the $10 million rights to broadcast ten Thursday night NFL games online, free of charge.
Facebook recently launched its Facebook Live API, which allows for live streaming of video content to the social media site’s users.
Fox Sports is launching a new talk show shot entirely on iPhones and iPads and simultaneously live streamed on four platforms – Facebook, Periscope, YouTube and Fox Sports Go.
Most broadcasters who are integrating more social media into their programming—both on-air and online—are doing so in managed and measured ways that emphasize relevancy and effectiveness.
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