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Most broadcasters who are integrating more social media into their programming—both on-air and online—are doing so in managed and measured ways that emphasize relevancy and effectiveness.
Too much? Not enough? Or just right? Those seem to be the key questions concerning the proper use of social media, not just by the public, but by sports networks during sporting events and other programming.
Back in April, Twitter secured the $10 million rights to broadcast ten Thursday night NFL games online, free of charge.
More viewers turning to user generated content, according to Parks Associates
The Consumer Technology Association has announced that Facebook and Twitter are its latest members.
Winners judged on innovation, feature set, cost efficiency and performance
Attendance down 10 percent, but number of exhibitors increased
Most of what is termed social video by the industry retains the legacy of the impermeable wall between the viewer and the program. The model is that of a one-way medium, but today’s audience craves two-way interaction.
