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Most broadcasters who are integrating more social media into their programming—both on-air and online—are doing so in managed and measured ways that emphasize relevancy and effectiveness.
Too much? Not enough? Or just right? Those seem to be the key questions concerning the proper use of social media, not just by the public, but by sports networks during sporting events and other programming.
Most of what is termed social video by the industry retains the legacy of the impermeable wall between the viewer and the program. The model is that of a one-way medium, but today’s audience craves two-way interaction.
Back in April, Twitter secured the $10 million rights to broadcast ten Thursday night NFL games online, free of charge.
The Consumer Technology Association has announced that Facebook and Twitter are its latest members.
Panelists: social campaigns can boost ratings, if they're done right
Evertz is a well-known provider of broadcast technology and prominent exhibitor at the annual NAB Show.
Virtualization in the cloud a key focus at the 2018 NAB Show